About US

" At the heart of everything we do is a story..

This platform does more than just hold space for music and fashion. It’s a living tribute to truth, artistry, and the power of storytelling. I’ve been creating music since kindergarten — writing, performing, and releasing projects that reflect the world as I see it: raw, real, and full of both pain and hope. I aim to spread light in the midst of darkness, and to continue to create from a place rooted in faith, love, and an unshakable belief in something greater.

         Our clothing line, Niko Valentine, was born from something deeply personal. My best friend and fellow artist, Niko, passed away on the night of his debut video shoot for his single “Outta Sight Out of Mind.” After his passing, Brandon Martin and I dreamed up this brand together — one built on his energy, his light, and the way he loved. Now, through every drop, every design, and every detail, we carry his spirit forward. Niko Valentine isn't just fashion — it’s a movement. A message. A reminder that Love Never Dies.

        This is a space for hip-hop heads, dream chasers, fashion lovers, and anyone who believes in the beauty of expression. No matter who you are or where you’re from — if you feel it, you’re family.

      Welcome to the story. We’re just getting started." - Christian James , President & CEO